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In 1885, Hermann Ebbinghaus, a German psychologist, extrapolated the hypothesis of the exponential nature of forgetting. The upshot of his work is that the brain will only retain a fraction of what it has learned over the long term without a series of reviews, spread over time, using an idea that over the years has [...]

At TEDTom Chatfield talks about one of the most compelling aspects of playing video games: its measurability. By setting up a reward system at carefully calibrated percentages, video games can collect large amounts of data about what players find rewarding, and precisely how hard we’re willing to work for a win. They are amazing tools […]